Toyota Motor Corp, the world's third biggest automaker, said on Monday it was aiming to capture around 15 percent of the global vehicle market by the early 2010s, compared with about 10 percent now.
The target was announced as part of Toyota's 2010 global vision , a wide ranging outline of the aouthomaker slong-term direct ion. the outline also includes sales for its mini vehicle unit, Daihatsu Motor Co and truck unit Hino Motors Ltd. The last time Toyota announced.
Changes in global political, economic, social and next generation technological trends had meant it was time to set a new direction and carry out concrete reforms, the authomaker said in a press release on the first day of the new bussiness year.
Although short on specific Toyota also said it planned to shift to a profit structure supported three bases: Japan, North America and Europe, currently, North America and Japan account for the bulk of its earnings. the aouto giant also noted that motorization was advancing in China and other emerging markets.
In Japan Toyota said it would strengthen its sales structure and enhance competitives in domestic production.
Toyota added it would Boldly take a worldwide review of existing coporate structures, frameworks and methods and is considering the formation of a global headquarters to perform global management functions. It also said it would select and concentrate on bussines areas and technology fields and alliances to reform structures.
Toyota's shares were up 1.64% at 3,710 yen in afternoon trade compared with a 0.21 percent rise in the benhcmark Nikkei average.
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